Aesthetics, literally meaning 'feeling', is the shaped feeling and sensitive perception of things. The lack of it is called anaesthetic. Applying this to clothing technology, aesthetics is the overall perception of a look. The feel, the smell, the taste, the sound and the appearance. It is one of the most pleasurable parts of designing clothes as it includes indulging the five senses (well, four if you exclude the tasting part).
Maybe this is why I am so attracted to Alexander McQueen. His aesthetics have such a great impact that it leaves my senses blown away. The way it looks and probably feels (I have never felt a McQueen piece before) gives a surging feeling of pleasure. So does Betsey Johnson's works, but on a lower level. They are colorful, but they look too glossy and polished, the texture disappears. This critique is biased by the way. Hehehe.
I realized that in the future, I will be using aesthetics as an essential guide for creating clothes. I am particularly drawn to scents, because the other senses have been there for a long time but creating scents and incorporating them to clothes makes aesthetics a whole new topic to explore again. Hey, I got an inspiration for a new design! :)
~Jolens
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